);

#apple by Foster + Partners

When two of the best current day designers meet, then magic happens…

This is the new retail branding at the Regent Street flagship store in London, UK.

Jonny Ive is quoted as saying,

Like many great cities, London’s historic architecture has great significance to the community…

…on Regent Street we preserved the incredible exterior façade while opening up the interior of the store to enhance the transparency and flood the space with natural light. By choosing materials sympathetic to the historic nature of the building, we’re able to modernise the space while remaining authentic to its surrounds.

Read Nick Compton’s article here.

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