Lego listens and commits to being more sustainable
Who doesn’t love getting a box of lego, even if they are 50 years old? And yes, sometimes the instructions are a little confusing for those who are spatially challenged and yes, it hurts when you tread on the bricks...but Lego is a toy that has survived the changing needs of decades of children; and if the power house of Lego continues to listen, then Lego is likely to be around for generations to come.
Lego listens to it’s most important consumers, the kids!
In a direct response to the many letters they have received from children, Lego have committed to phasing out the single-use plastic bags used in their boxes in 2021 and replacing them with more sustainable recyclable paper bags. (Which also have the added bonus of being easier to open).
Lego will also be investing up to $400m (£310m) over three years to improve its sustainability efforts.
In an article, link to BBC, Neils B Christiansen, the Lego Group chief executive is quoted as saying;
"As a company who looks to children as our role models, we are inspired by the millions of kids who have called for more urgent action on climate change,
We have received many letters from children about the environment asking us to remove single-use plastic packaging,"
Lego have also committed to becoming more sustainable and to make all its products from sustainable materials by 2030. This includes expanding its use of bio-bricks such as those which use sugar cane as a component of their manufacture.
We love companies that listen to demand and reboot their thinking.